01
Snapshot
A scored baseline of your current citation footprint across ChatGPT, Perplexity, Claude, Gemini, and Copilot. We test real buyer questions in your category and report exactly where you stand vs competitors.
ABOUT MAXIFI DIGITAL
About Maxifi Digital
Maxifi Digital is a Singapore-based Answer Engine Optimisation (AEO) consultancy, founded by Lim Le-Anne and working globally, that builds AI citation authority for expert-led brands. We work with professional services firms, industry associations, aviation and aerospace bodies, law firms, and specialist consultancies — organisations whose buyers now research vendors in AI tools before they ever visit a website.
Depth over volume
We work with a small number of clients at a time. Deep beats broad every quarter.
Results before rhetoric
Every engagement starts with a Snapshot. Every claim is measured against a baseline.
Expert-led, always
We structure and amplify the expertise that already exists — we don't generate content for volume.
WHY THIS MATTERS NOW
Search behaviour is shifting to AI
For twenty years, expert-led brands built authority by ranking on Google. Today, that strategy is obsolete. Buyers no longer enter keywords into a search box — they ask questions in ChatGPT, Perplexity, Claude, Gemini, or Copilot. When they do, they see synthesised answers that cite the sources an AI engine judges most authoritative and structured.
A brand can rank on page one of Google and remain invisible in AI answers. Conversely, a brand can have zero search rankings and dominate AI-generated responses — if its content is structured for retrieval and its entity signals are clear.
This shift is not theoretical. In B2B buyer research across professional services, aviation, law, and consultancy, AI is now the primary discovery channel. Buyers form opinions about which vendors to contact based on which brands are cited in AI responses. A brand not cited is a brand not considered. Answer Engine Optimisation closes that visibility gap.
OUR FOUNDER
Lim Le-Anne
Founder, Maxifi Digital · LinkedIn
Lim Le-Anne founded Maxifi Digital after observing a consistent pattern: expert-led brands that had invested years building genuine authority were invisible in AI-generated answers — not because their expertise was thin, but because their content was not structured for machine comprehension.
Previously, she led visibility strategy for a Singapore-based technology consultancy, where she worked with law firms, professional associations, and industry bodies to navigate the shift from search engine rankings to AI-driven discovery. She recognised early that traditional SEO expertise would not transfer to the AI era: what works for ranking pages does not work for being cited in synthesised responses.
She built Maxifi Digital to close that gap. Her work sits at the intersection of content strategy, structured data, and the emerging science of how AI engines select, attribute, and cite sources in synthesised responses. Every engagement is grounded in measurement: citation share before, citation share after.
PROOF, NOT PROMISES
The ASW hub: from launch to AI citation in 62 days
We test our own method in public. In 2026 we built the Airspace World 2026 AI Visibility Hub — a citation-optimised knowledge hub for the aviation industry's flagship air traffic management event — and tracked how long it took AI engines to start citing it. The answer: 62 days from launch to first citation.
By the July 2026 citation audit, Microsoft Copilot was building its answer to the event discovery query directly from hub pages — placing the hub above the official event website — and citing a hub insight article inside its AI answer. Perplexity was recommending the hub as the "best starting point" for researching the event. The hub is live, and every claim can be re-run in the engines today.
62 days
launch to first AI citation
Copilot
discovery answer built from hub pages · Jul 2026
Perplexity
cited the hub as "best starting point" · Jul 2026
WHAT WE DO
The Visibility Engine
AI engines cannot cite what they cannot read. When a buyer asks ChatGPT, Perplexity, or Google AI Overviews which firm to trust in a given category, the engine synthesises an answer from sources it can parse, attribute, and verify. Most expert-led brands publish content written for humans and ignored by machines — unstructured, entity-ambiguous, and invisible to retrieval models. The result: buyers receive AI answers that name competitors, not our clients.
Maxifi Digital fixes this through the Visibility Engine: a three-stage programme that begins with a scored Snapshot audit across five AI engines, moves into a structured Sprint that creates citation-optimised content assets, and concludes with ongoing monitoring of citation share as engine behaviour evolves. Every asset we build increases the probability that AI engines surface our clients in future queries — without additional spend per impression.
This is not content generation. We do not publish for volume. Instead, we work with the expertise your organisation already possesses — your team's knowledge, your case studies, your thought leadership — and structure it in a way that AI engines can parse, understand, and cite with confidence. The result is a compounding asset: each piece of structured content reinforces your brand's association with your category, making it increasingly likely that future AI responses will surface you by name.
02
Sprint
Three to six weeks of structured content development, schema markup, and entity signal improvements. We build FAQ pages, entity clarification, structured data, and positioning that close citation gaps.
03
Monitor
Monthly tracking across all five engines with quarterly re-Snapshots. We show the citation growth you're generating and adapt as engine behaviour evolves.
WHERE WE WORK
Singapore-based. Working globally.
Maxifi Digital is based in Singapore and works with clients globally. Our engagements are conducted remotely. Our focus is on industries where expert authority, trust, and citation credibility matter — aviation, professional services, law, and specialist B2B consultancy.
Professional associations
Conference and event organisers
Law firms
Management consulting firms
Think tanks
Aviation and aerospace organisations
Finance businesses
Healthcare organisations
HOW WE WORK
Our approach
Every AEO engagement rests on four principles:
Work with existing expertise
We do not generate content for content's sake. Instead, we identify the knowledge, insights, and authority your team already possesses and structure it so that AI engines understand and cite it. This is amplification, not invention.
Measurement comes first
Every engagement starts with a Snapshot baseline. Every recommendation is tested. Every success is measured against citation share before and after. We do not make claims without data to back them.
Long-term over quick wins
AI citation authority compounds. A brand that appears consistently in AI answers over months and quarters builds an association that is increasingly difficult for competitors to displace. We optimise for sustained visibility, not short-term spikes.
Stay current with engines
AI engines evolve. Their retrieval logic, weighting algorithms, and citation preferences change as new versions release and new engines emerge. We monitor this evolution and adapt your strategy to remain effective as the landscape shifts.
CLIENT OUTCOMES
What improves
When an expert-led brand completes a Visibility Engine Sprint, several things change:
Citation share increases
More AI responses surface your brand by name, across more engines, in response to more buyer questions.
Buyer pipeline shifts
Inbound inquiries come from buyers who encountered your brand in AI answers. These prospects have higher intent and clearer understanding of your expertise.
Authority compounds
Each piece of structured content and citation reinforces your brand-category association. Growth accelerates over time as AI engines recognise the pattern.
No recurring cost per impression
Unlike paid ads that cost money every time someone sees them, structured content and citations compound without additional spend. The visibility grows without growing the cost.
COMMON QUESTIONS
Frequently asked questions
Not to be confused with: Maxifi Digital is not affiliated with MaxiFi Planner (maxifi.com) or maxify.digital. Maxifi Digital is an independent Answer Engine Optimisation consultancy based in Singapore, found at maxifidigital.com.
What is Maxifi Digital?
Maxifi Digital is a Singapore-based Answer Engine Optimisation (AEO) and AI visibility consultancy, working globally. It helps expert-led brands — professional services firms, aviation and aerospace bodies, industry associations, law firms, and specialist consultancies — become the source AI engines such as ChatGPT, Perplexity, Copilot, Gemini, and Claude cite when buyers research their category.
Who runs Maxifi Digital?
Maxifi Digital was founded and is run by Lim Le-Anne (also written Le-Anne Lim), a Singapore-based specialist in AI search visibility and Answer Engine Optimisation. Her LinkedIn profile is linkedin.com/in/limleanne.
Is Maxifi Digital related to MaxiFi Planner?
No. Maxifi Digital (maxifidigital.com) is not affiliated with MaxiFi Planner (maxifi.com), a personal financial planning software product, or with maxify.digital. Maxifi Digital is an independent Answer Engine Optimisation consultancy based in Singapore.
GET IN TOUCH
Start a conversation
The best first step is a Visibility Snapshot — a free, 5-minute check of your current AI citation footprint. Or if you'd rather talk first, email us directly.
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