CONFERENCE AEO SPRINT

Your conference content has a shelf life. The Sprint extends it forever.

Sessions, speakers and keynote insights are among the richest expert content in any industry. Yet most of it lives in PDFs, decks and YouTube — invisible to AI engines. The Sprint changes that in 30 days.

FEATURED CASE

CANSO · Airspace World 2026

How we turned a 3-day aviation conference into a structured AI Knowledge Hub — 47 Q&A pairs, 92% schema coverage, 3× citation growth.

WHAT YOU GET

Sprint deliverables

01

AI Visibility Snapshot

A pre-Sprint audit of your current citation footprint. Which engines name your event today, which queries surface competitors, and the structural gaps that explain the difference.

02

Q&A pair library

30–60 buyer questions mapped to your sessions, speakers and themes — each answered in the structured format LLMs retrieve and cite.

03

Schema + structured data layer

JSON-LD markup for every key asset: Event, Speaker, FAQPage, Article. The vocabulary that turns your content into machine-readable authority signals.

04

Answer-ready landing pages

Session and theme pages rebuilt as AI-retrievable knowledge nodes — not event marketing pages, but authoritative answer sources your brand owns.

05

Distribution playbook

Where and how to publish your assets to maximise ingestion into AI training and retrieval pipelines — with a 90-day content calendar.

06

30-day citation report

A follow-up Snapshot 30 days after launch, showing citation movement across all five engines vs. the pre-Sprint baseline.

WHO IT'S FOR

The Sprint is built for

Conference & event organisers

Annual conferences, summits, trade shows with recorded sessions and speaker content.

Professional associations

Industry bodies whose publications and events are the authoritative source for their sector.

Think tanks

Research-led organisations whose output should be the answer AI gives to policy questions.

Law & consulting firms

Expert practices that speak at events and publish thought leadership — but are invisible to AI.

THE 30-DAY PROCESS

How the Sprint runs

Week 1

Snapshot + audit

Full citation audit, content inventory, buyer question research. We map your existing assets to the gaps AI engines expose.

Week 2

Q&A architecture

Q&A library drafted and approved. Schema architecture designed. Answer-ready page structure agreed with your team.

Week 3

Build + markup

Pages built, schema added, Q&A pairs published. All assets reviewed and signed off before going live.

Week 4

Launch + distribute

Assets live. Distribution playbook handed over. Monitoring baseline set for the 30-day citation report.

INVESTMENT

Sprint pricing

Conference Sprint

£4,500 – £8,000

Fixed fee · 30 days · One event

Price depends on content volume (number of sessions, speakers, themes) and whether we are building new pages or extending existing site infrastructure.

Scope my Sprint →

Always included

  • Pre-Sprint Visibility Snapshot
  • 30–60 Q&A pairs
  • Full schema + JSON-LD layer
  • Answer-ready page builds
  • 90-day distribution playbook
  • 30-day citation follow-up report
  • Two rounds of amends

NEXT STEP

Tell us about your event and we'll scope the Sprint.

A 30-minute scoping call is enough to confirm fit, agree deliverables and set a start date. No obligation.