Terms of Service

1. Acceptance of Terms

By accessing and using maxifidigital.com (the "Website"), you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the Website or our services.

2. Services Provided

Maxifi Digital provides Answer Engine Optimisation (AEO) consulting services, including:

• Visibility Snapshot audits (free and paid)
• AEO strategy consulting and content optimization
• Conference AEO sprints and training
• Educational content and resources

We reserve the right to modify or discontinue services at any time.

3. Acceptable Use

You agree not to use the Website or services for:

• Illegal activities or violation of any applicable law
• Harassment, abuse, or threatening behaviour toward Maxifi Digital or other users
• Unauthorized access to systems or data
• Reverse engineering, scraping, or automated data collection without permission
• Introducing malware, viruses, or malicious code
• Impersonation or misrepresentation of identity
• Spamming or unsolicited commercial activity

4. User Content & Submissions

Any information you submit via forms (contact, Snapshot request, etc.) becomes our property for the purposes of delivering services and improving our offerings. You retain all rights to your own data; we will not sell or publicly broadcast it without consent.

By submitting content, you warrant that:

• You own or have permission to share the content
• The content does not infringe third-party intellectual property rights
• The content complies with all applicable laws

5. Intellectual Property

Our IP: All content on the Website—including text, graphics, logos, images, videos, and source code—is the property of Maxifi Digital or its content providers and is protected by copyright and other intellectual property laws.

Your use: You may view and print content for personal, non-commercial use only. You may not modify, reproduce, distribute, or republish content without our written permission.

Your IP: You retain ownership of any data, documents, or materials you provide to us. By submitting content, you grant us a non-exclusive, worldwide license to use it to deliver services and improve our offerings.

6. Third-Party Links

The Website may contain links to third-party websites (e.g., aswhub.maxifidigital.com, checkyourvisibility.maxifidigital.com). We are not responsible for the content, accuracy, or practices of external sites. Your use of third-party services is governed by their terms and policies.

7. Limitation of Liability

Disclaimer: The Website and services are provided "as is" without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, or non-infringement.

Limitation: To the fullest extent permitted by law, Maxifi Digital is not liable for:

• Indirect, incidental, or consequential damages (lost profits, data loss, business interruption)
• Errors or inaccuracies in Snapshot reports or recommendations
• Downtime or unavailability of the Website or tools
• Third-party actions or negligence

In no event shall Maxifi Digital's total liability exceed the amount you paid for services (or £0 if services were free).

8. Indemnification

You agree to indemnify and hold harmless Maxifi Digital, its officers, employees, and agents from any claims, damages, or costs arising from:

• Your violation of these Terms of Service
• Your misuse of the Website or services
• Your violation of third-party rights
• Any data you provide that infringes third-party IP or privacy

9. Dispute Resolution & Governing Law

Governing Law: These Terms of Service are governed by the laws of Singapore, without regard to conflicts of law principles.

Jurisdiction: You agree to submit to the exclusive jurisdiction of the courts of Singapore for any disputes arising from these terms.

Informal Resolution: Before initiating legal action, both parties agree to attempt good-faith resolution through email correspondence to hello@maxifidigital.com.

10. Termination

We reserve the right to terminate or suspend your access to the Website immediately, without notice or liability, if you:

• Violate these Terms of Service
• Engage in illegal or harmful activity
• Attempt to gain unauthorized access to our systems

11. Modification of Terms

We may update these Terms of Service at any time. The updated version will be posted here with a new "Last updated" date. Your continued use of the Website constitutes acceptance of the modified terms.

12. Severability

If any provision of these Terms is found to be unenforceable, that provision will be modified to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

13. Contact & Support

For questions about these Terms of Service:

• Email: hello@maxifidigital.com
• Postal address: 60 Paya Lebar Road, #07-54, Paya Lebar Square, Singapore 409051