THE MAXIFI MODEL · VISIBILITY VALUE
What is it worth to be the answer AI gives about you?
The Visibility Value Model prices AI citations from six numbers a business already has — watch it in eight scenes, then build it live with your own figures.
Calculate my visibility value ↓THE MODEL IN EIGHT SCENES
Watch how the model works
01 / 08 · The question
What is it worth to be the answer AI gives about you?
The Visibility Value Model is Maxifi Digital’s honest way of answering that — in money, with every assumption in plain sight.
02 / 08 · The shift
Before buyers ever call you, they ask ChatGPT, Perplexity or Copilot.
94% of B2B buyers now use generative AI during the purchase process, and 54% call AI chatbots the single biggest influence on their shortlist (Forrester · Jan 2026).
Hardly anyone clicks the links beneath those answers — roughly 1% (Pew Research · 2025). If you only look at clicks, the influence is invisible.
03 / 08 · Six numbers — the MAXIFI model
M — Market: buyer decisions made in your category each year.
A — Ask-AI: the share who consult AI engines while researching.
X — eXposure: your citation share. The one we measure, every month.
I — Influence: the agreed rate at which an AI answer sways the decision.
F — Finish: your close rate. Income: the value of one won decision.
04 / 08 · Worked example — Airspace World
300 organisations decide whether to exhibit. Half ask AI along the way — 150.
You appear in half of those answers — 75. Conservatively, the answer sways one decision in twenty.
That is still about four exhibitor decisions at $16,000 each. Across agreed inputs, the band runs from ≈ $24,000 to ≈ $143,000 per year (Modelled tier).
05 / 08 · Never one magic number
Everything comes in three flavours: Cautious, Realistic, Ambitious.
Every assumption sits in plain sight, and every placeholder says so.
Even the cautious case put ≈ $24,000 a year under AI influence. The pilot cost $4,900.
06 / 08 · Two simpler lenses
Revenue at risk: when AI answers about your category cite someone else, that is value flowing through answers you are not in.
Or the break-even test, simplest of all: the $4,900 pilot pays for itself at roughly a third of a single exhibitor decision.
That is the whole test.
07 / 08 · Trust is the product
Every claim goes into one of three boxes.
Measured — your citation share, checked monthly. Actual citations, captured. Fact.
Modelled — the money maths, with the assumptions on the table.
Momentum — authority that compounds. We name it, but we refuse to price it.
Ground rule: your figures come from your records; the influence rate is agreed, never asserted.
08 / 08 · The one number
In the end, one number moves everything: how often AI cites you.
Moving that number is our whole job.
YOUR NUMBERS · NOTHING HIDDEN
Calculate your visibility value
Pick the scenario closest to your business, then replace every default with your own figures. Every coefficient is yours, sourced, or measured — nothing hidden.
PREPARED FOR
Defaults are editable placeholders for a B2B pipeline. The model is only as honest as its inputs — replace every number with your records.
AI-influenced value per year
Cautious · ½ influence
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Realistic · your inputs
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Ambitious · 2× influence
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Revenue at risk
Value flowing through answers that cite a competitor and not you — the citation gap, priced.
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per year through answers you are absent from
The break-even test
The simplest lens: how many AI-influenced decisions pay back the engagement fee?
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of one won decision
Prefer the written version? Read the MAXIFI model and the revenue-at-risk method →
START WITH THE X
The model runs on your citation share. Measure it first.
The free Visibility Snapshot tests real buyer questions across five AI engines and scores where you stand today — the eXposure number the model runs on.
Get my free Snapshot